As a writer with a dream to aspire mind in both business and in food industry be it a chef or a restaurateur, I feel its very very important to first jot down the points we may want to invest and plan our business accordingly. Correct visualization with a fixed aim always helps and hence may be the world of biggies never fail to say "keep dreaming", when asked about their success.
With correct visualization, I don't ask you to be always realistic but yes when it comes to Food Marketing, keeping track of few things is extremely important.
With the help of some guidance and own MOCK experience here are some points that can help you to kickstart it big.
1. TIME
Targetting can be done in different ways. They can either be achived with advertisement or sometimes subliminal messages. Subliminal messages are some meassges which are inaudible or un recognisable messages to your conciscious mind but they leave a deep imprint on your subconcisous minds. At some countries for some specific brands they are now banned but they too work wonders and can be creatively used at places, be it a brochure for your company or even an ice cream cup i which you may serve.
Advertisements are same as these but with a clearer out look with each information transparently displayed. The ideas to attract your customers especially for your food marketting through advertisements can be endless. As a customer and viewer people get a lot attracted to -Food presentration
- They way food is being chewed in the ad.
- And last but not the least it's description.
Advertisement should make the viewers feel instant connection with them, so naturality is the best in few things that are quite obvious in life that includes food.
With correct visualization, I don't ask you to be always realistic but yes when it comes to Food Marketing, keeping track of few things is extremely important.
With the help of some guidance and own MOCK experience here are some points that can help you to kickstart it big.
1. TIME
Time was never ours and will never ever be. This ideology for some perspectives works the best,
especially when quoted in respect to that of consumer demand. What for us is suitable at a given point of time may not all to be acceptable by your consumers out there. When it comes to food there happens to be a bunch of such groups in our society who will always want the same which is served and happens to be the best for them but in contrast to them, there is a whole NEW universe of consumers(Foodies) who now every day expect a new change for their new experiences. Pleasing them is not an easy task yet it can become the easiest only if we keep in mind their demands with each changing time. Now be it with according to the health parameters, cultural demand etc.
Keep track of each time and the trends in them and you surely secure a step the next level.
2. TARGETTING
No doubt marketing is part of targetting your audience for they can buy and get satisfied with your product. But for you the definition should not end here. With targetting you must work and achive those goals which will give your service and product a magnetised shield for next time you consumer comes and buys it again.Targetting can be done in different ways. They can either be achived with advertisement or sometimes subliminal messages. Subliminal messages are some meassges which are inaudible or un recognisable messages to your conciscious mind but they leave a deep imprint on your subconcisous minds. At some countries for some specific brands they are now banned but they too work wonders and can be creatively used at places, be it a brochure for your company or even an ice cream cup i which you may serve.
Advertisements are same as these but with a clearer out look with each information transparently displayed. The ideas to attract your customers especially for your food marketting through advertisements can be endless. As a customer and viewer people get a lot attracted to -Food presentration
- They way food is being chewed in the ad.
- And last but not the least it's description.
Advertisement should make the viewers feel instant connection with them, so naturality is the best in few things that are quite obvious in life that includes food.
3. LOGO Designing
As a company owner be it food or commercial product your logo will speak the very first even before the actual product so it's of the ut most importance and I shall place this parallel to that of TIME point mentioned above .Since we are talking about food marketing few things are really important to keep in mind are as follows.
-Clarity
The logo may not speak words but it should certainly shout out the idea why and for which you stand in the market.
-Text
The text should be understable with correct font selection. Simplicity should work for this side of commercial industry since for food customers deserve your creativity in the taste and palate on which you'll serve them your dish on.
-Color
There are very obvious sceintific facts behind the colors you choose to display on your logos.
Colors like yellow,orange and red should be more preferable for they are proved to be increasing appetitte in this field.
4. EXPERIENCE
In the fields with culinary involvement people with high experience are always to be revolved around for they can tell you the current updates and that they will not only specify what the customers need but can beautifully extract the needs for the same. Even if your company is less on food and more on health (Like if you are into healthy food supplements) your Chef will still make it a point to serve the tastiest with all health and other factors in mind.
These were really ceratin minor points that one must take care while visulaizing for their upcoming ventures. Hope you like it and for more such information you can mail us at ritika.mcs.chd@gmail.com or comment below.
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