My weight loss was a game I hardly understood yet now I am it's strongest player.

AS a writer of this blog, certain times there happens to be a situation wherein I am confused what should I be offering to my readers so that it continues to inspire them and make love with food. There are times when I am pretty confident about my topic chosen but for the times I am not, I prefer speaking own experiences for they can be well rehearsed and well quoted then.
I had been asthmatic for a long time and that because of it there use to happen certain restraints in my physical activities, like it was dreadful to me running, I even use to be scared of climbing mountains and staircase. In everyone's life, there are times when you are totally into figure and then there happens a time when you totally hate your body. Now to bring in the connectivity of my asthmatic situation and figure, I want to tell you that since I had least physical activities in my schedule and that I was more obsessed in exercising the eating exercise, with each passing day or year to be precise I grew fatter. Not that I Say that in today's day I am the fittest but because I choose to uplift my dull meaningless life towards a healthy goal, yes! I can proudly say that yes am active and fit n my own self with regular exercising and proper diet on my everyday lists.
So let's see what I did so far.
It started with
1.NO WORKS ALL CRY                                                                                                                

Believe me when we start or if we are thinking to start our regime there are times or one big thunder bolting situation when we all are all bewildered whether to do it or not. Our goals are those hourglass figures but our minds are more into the losses we may face or the pain or the extra efforts we may have to put than those who are already into a figure yet exercising. IN this situation don't look for sympathy around nor think about the hard work start it slow and increasing the pace with each day will help you to be stable then. Remember only you can help yourself other will just shut the fuck up by making fun of your weight. 

2.THE NAUGHTY FOOD GAME. 

Once you are daily in your exercise (though it will just be ONLY 2 days for others) you are already missing your bae FOOD. What to do then????????????? It's the biggest question. fuck!! When you google it, they say use distractions, chew veggies BLAH BLAH BLA!! but Nah!! It doesn't work. Keep Calm you ain't contesting for Miss Universe the very next day, Have your treats in the limited most portion and continue decreasing the portions for your next craves. Am sure even an inch loss will automatically inspire you to eat right. 

3.Am a fatter than her or him?- HERE STARTS THE COMPARISON GAME.

There's no remedy to this. It economics this is well defined as DEMONSTRATION EFFECT, wherein you get attracted to what others have and compare each aspect your life to get one. This is well defined human psychology. For those who will learn to fight back this thinking will succeed, else will die comparing and will achieve nothing. COMPARE TILL A HEALTHY EXTENT. 

4.THINK POSITIVE- it's not just a lame though to be written on your whiteboard, this SHIT!! is real and scientific. 

When I realized that I was losing weight,I literally felt good even though every second I was the same weight as that I saw on my scale but with each passing second as I walked, ate right and did all the stuff to make my body lighter, I realized I was losing weight(even though it's not possible with each second :D) But you see positive thinking will not only help you to stay motivated but will keep you on the right track. And trust me you I realized it late after I shed some pounds, But if you start doing it from the very first day of your planned regime, you will get faster results for both your conscious and subconscious minds will adhere to it and secrete chemicals that will help you to lose weight faster.

REMEMBER YOU CAN DO IT ONLY YOU CAN DO IT FOR YOURSELF!! And yes Dieting ain't a remedy. 

_ Good Luck to both me and you(even I am not in a perfect shape till now) LOL!

Food Marketing.- Kick Start your Business

As a writer with a dream to aspire mind in both business and in food industry be it a chef or a restaurateur, I feel its very very important to first jot down the points we may want to invest and plan our business accordingly. Correct visualization with a fixed aim always helps and hence may be the world of biggies never fail to say "keep dreaming", when asked about their success.
With correct visualization, I don't ask you to be always realistic but yes when it comes to Food Marketing, keeping track of few things is extremely important.
With the help of some guidance and own MOCK experience here are some points that can help you to kickstart it big.
1. TIME 

Time was never ours and will never ever be. This ideology for some perspectives works the best,

especially when quoted in respect to that of consumer demand. What for us is suitable at a given point of time may not all to be acceptable by your consumers out there. When it comes to food there happens to be a bunch of such groups in our society who will always want the same which is served and happens to be the best for them but in contrast to them, there is a whole NEW universe of consumers(Foodies) who now every day expect a new change for their new experiences. Pleasing them is not an easy task yet it can become the easiest only if we keep in mind their demands with each changing time. Now be it with according to the health parameters, cultural demand etc.

Keep track of each time and the trends in them and you surely secure a step the next level. 

2. TARGETTING 

No doubt marketing is part of targetting your audience for they can buy and get satisfied with your product. But for you the definition should not end here. With targetting you must work and achive those goals which will give your service and product a magnetised shield for next time you consumer comes and buys it again.
Targetting can be done in different ways. They can either be achived with advertisement or sometimes subliminal messages. Subliminal messages are some meassges which are inaudible or un recognisable messages to your conciscious mind but they leave a deep imprint on your subconcisous minds. At some countries for some specific brands they are now banned but they too work wonders and can be creatively used at places, be it a brochure for your company or even an ice cream cup i which you may serve.
Advertisements are same as these but with a clearer out look with each information transparently displayed. The ideas to attract your customers especially for your food marketting through advertisements can be endless. As a customer and viewer people get a lot attracted to -Food presentration
- They way food is being chewed in the ad.
- And last but not the least it's description.
Advertisement should make the viewers feel instant connection with them, so naturality is the best in few things that are quite obvious in life that includes food.

3. LOGO Designing 

As a company owner be it food or commercial product your logo will speak the very first even before the actual product so it's of the ut most importance and I shall place this parallel to that of TIME point mentioned above .Since we are talking about food marketing few things are really important to keep in mind are as follows.

-Clarity

The logo may not speak words but it should certainly shout out the idea why and for which you stand in the market.

-Text

The text should be understable with correct font selection. Simplicity should work for this side of commercial industry since for food customers deserve your creativity in the taste and palate on which you'll serve them your dish on.

-Color

There are very obvious sceintific facts behind the colors you choose to display on your logos.

Colors like yellow,orange and red should be more preferable for they are proved to be increasing appetitte in this field.

4. EXPERIENCE

In the fields with culinary involvement people with high experience are always to be revolved around for they can tell you the current updates and that they will not only specify what the customers need but can beautifully extract the needs for the same. Even if your company is less on food and more on health (Like if you are into healthy food supplements) your Chef will still make it a point to serve the tastiest with all health and other factors in mind. 

These were really ceratin minor points that one must take care while visulaizing for their upcoming ventures. Hope you like it and for more such information you can mail us at ritika.mcs.chd@gmail.com or comment below. 

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